The three-network reality
Swisscom, Sunrise and Salt run the networks; dozens of brands resell them cheaper. A CHF 20 flanker-brand plan typically rides the identical network as the CHF 70 flagship plan – you pay for brand, shops and bundled extras.
What to actually compare
Unlimited CH data/calls is near-commodity now; the differentiators are roaming allowances (check your real travel), 5G access tiers and contract length. Promotions for new customers are aggressive – switching every 1–2 years is the Swiss sport.
Subscriptions belong in the budget
Mobile, internet, streaming: list every subscription with its renewal date once – most households find CHF 50+ of monthly dead weight.
Track these costs in your own budget: create your free Swiss budget in BudgetHub – in English, with Swiss categories built in.